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Dr. Karin Schnarr joins Spensor's Advisory Board

WATERLOO ONTARIO, January 12 2023 – Dr. Karin Schnarr, an award-winning Educator focused on Executive-level Strategic Management, has joined Spensor Inc.'s Advisory Board to provide strategic business expertise to the growing company.

Dr. Schnarr is currently an Associate Professor of Strategy at the Lazaridis School of Business & Economics at Wilfrid Laurier University, teaching strategic management at the undergraduate, masters and executive level. Through her passion for education and advocacy, she currently serves on several boards and committees and has spent years working with boards and senior executives in both governmental and private sectors.

“The Spensor team is reimagining how sports are practiced, played and consumed,” says Schnarr. “Disruptive technology like this always comes with new strategic challenges and opportunities, and I am looking forward to providing advice and expertise as the company continues their growth and expansion.”

Spensor’s growing Advisory Board focuses on combining excellence in sports with excellence in business strategy and execution. Dr. Schnarr joins current Advisors Donovan Bailey, who is a renowned Canadian athlete and business professional, and Brenden Parsons, who is a seasoned Canadian golf industry executive.

“We’re excited to welcome Dr. Schnarr to our team of Advisors as we unlock new strategic markets and partnerships,” says Joe Deu-Ngoc, Co-Founder of Spensor Inc. “After spending the past few years focused on refining our technology in a niche sport, we’ve now expanded to execute in mainstream markets who are thirsty for quality data to fuel their data-driven applications.”

Spensor’s golf pilot program is running through the 2023 golf season with major partners including club manufacturers, performance analytics companies and academic researchers.



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Dr Karin Schnarr joins Spensor’s Advisory Board
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About Spensor Inc.

Spensor Inc. is fueling the sports industry with motion data from equipment and athletes every time you play – without needing cameras or specialized equipment. Our game-changing proprietary sensor technology and open data platform feed applications for data analytics, artificial intelligence (AI), broadcasting, performance tracking and more. Our team is passionate about using our expertise building wireless electronics and impactful software to revolutionize the sporting experience for athletes, spectators and industry professionals around the world.

About Dr. Karin Schnarr Dr. Karin Schnarr is an Associate Professor of Strategy at the Lazaridis School of Business & Economics at Wilfrid Laurier University where She teaches strategic management at the undergraduate, masters and executive level, including courses on the strategic management of technology. Karin received a PhD in Strategic Management (focused on corporate governance) and an MBA from the Ivey School of Business at Western University, a Master’s degree in English Literature from Queen’s University and Bachelor’s degrees in English Literature and Science from the University of Waterloo.

Karin’s research interests stem from working with boards and senior levels of executives during her fifteen years in government and private sector management consulting. A passionate educator, Karin is an award-winning business case writer who has authored best-selling cases and recently co-authored a book on case writing. In 2019, she received the Donald F. Morgenson Faculty Award for Teaching Excellence – Early Career Excellence, awarded annually by Wilfrid Laurier University.

Karin is currently the Chair of the Higher Education Quality Council of Ontario Board, the Vice-Chair of the Waterloo Regional Police Services Board and a board member of iGaming Ontario. She is a former National Council member of the Social Sciences and Humanities Research Council of Canada and is a proud member of the Advocacy Committee of ALS Canada.

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